Brand and Retail Communications Specialist

ROLE: Brand Communications Specialist

Location: Sydney

Role duration: Permanent

About our Company

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

WHY Passenger Vehicles:

VOLKSWAGEN’s aim is not only a commitment to producing vehicles of the utmost quality, but to better the lives of our customers. Volkswagen is comprised of Commercial and Passenger Vehicles and we create a culture that drives our business performance, delivers an exceptional customer experience and empowers our team members.

About your new Role

The Brand and Retail Communications Specialist is responsible for the development and implementation of model strategy and end-to-end brand and retail communications for Volkswagen Passenger Vehicles.

Reporting to the Head of Marketing, this role plays a key part in delivering effective, insight-driven communications that support model performance, enhance brand perception, and achieve key business objectives.

Your main responsibilities will include: 

Brand and Model Strategy

• Implement the model strategy for pillar and niche models within the Volkswagen Passenger Vehicles portfolio.
• Manage end-to-end brand communications for all models, ensuring clear audience definition, lifecycle management, and CI compliance.
• Brief and manage photo shoots to ensure model content is available for advertising and retail materials.
• Monitor and optimise campaign performance against KPIs and business objectives.

Retail and Performance Marketing

• Support the delivery of the national retail strategy and quarterly retail campaigns, including dealer marketing support.
• Manage campaign briefing, implementation, and post-campaign performance analysis.
• Ensure marketing materials such as POS, brochures, and website content are up to date and aligned to brand standards.

Digital and Always-On Activity

• Monitor the Always-On Programmatic strategy to maintain continuous in-market digital and social activity.
• Collaborate with media agencies to implement test-and-learn practices and optimise budget efficiency.

Cross-Functional and Dealer Communication

• Communicate model strategies across internal departments including Sales, Product, and PR.
• Build strong relationships with the dealer network to support campaign communication and gather feedback.
• Draft and distribute marketing bulletins, and ensure all assets are current on dealer platforms and Sesimi.

Reporting and Budget Management

• Provide regular updates on market, brand, and campaign performance to the Head of Marketing.
• Contribute to the development of annual budgets and monitor campaign expenditure to ensure cost efficiency.
• Manage agency relationships across creative, media, and key suppliers, ensuring scope and service levels are met.

About you
To succeed in this role, you will need to possess the following:

• Tertiary qualification in Marketing (mandatory).
• Minimum 5 years’ experience in marketing communications, ideally within automotive or consumer goods industries.
• Strong understanding of advertising, media planning, digital, and retail marketing.
• Proven experience developing integrated multi-channel campaigns across brand and retail.
• Excellent project management, time management, and stakeholder coordination skills.
• Strong financial acumen with experience in budget management and reporting.
• High attention to detail, with a proactive, problem-solving approach.

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 36% of our vacancies are filled by internal candidates!
• Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia
• Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks
• Annual fitness and wellbeing subsidy towards a facility of your choice
• Access to the VGA Car Lease Program
• Discounts on Audi, Cupra, Skoda and Volkswagen car purchases
• Free entry to Dubbo and Taronga Zoo for you and your family
• Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner Rhiannon Hardie via Rhiannon.hardie@vwga.com.au

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