Commercial Analyst

Date: 05-May-2023

Location: NSW

Company: VGA

Role: Commercial Analyst



The Company

Volkswagen Group Australia is one of the world's leading automobile manufacturers, employing more than 600,000 people all around the world and selling its vehicles in more than 150 countries. Volkswagen Group Australia (VGA) is part of this success story. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands such as CUPRA, Volkswagen, Audi, Porsche, Lamborghini, Skoda and many more.


The Role

We have just launched a new lifestyle and sports brand in Australia. Emerging from auto racing, CUPRA is imbued with the passion and style that befits a brand from Barcelona. CUPRA is not for everyone and we make no apologies for that. CUPRA is for those who think differently. That applies to our cars, our services, our brand and the way in which we’ll meet our customers’ expectations. We want to be fundamentally digital – even as we respect the need to see and feel beautiful products. CUPRA is setting up from the ground up, backed by the talents and resources of Volkswagen Group Australia – the nation’s biggest European auto importer. 


The Sales Operations Specialist role encompasses sales operations, sales planning, fleet and remarketing.

Responsible for creation and execution of retail campaigns, incentive programs and sales operation processes using market research, analysis of our overall business and understanding factory planning to support the planning of the Sales and Market volumes, both short and long term. The role will work closely with the Marketing, eCommerce, Product, Finance and Sales teams, as well as CUPRA HQ.

This role also involves the development and tracking of sales and financial strategies to the Head of Sales to meet the sales objectives of the CUPRA brand as well as other projects – it’s a start-up after all!


Key Challenges of this role:

  • Managing expectations and delivering KPIs of the manufacturer whilst supporting the retail network and working with multiple departments
  • Strong ability to multi-task and prioritise competing tasks and negotiation skills to achieve KPIs
  • Start-up business has additional complication; especially due to new business model.  Strong requirement for adaptable thinking


The main responsibilities include:

  • Work closely with Product, Marketing, eCommerce, Sales and Logistics to coordinate new model launches.
  • Manage CUPRA tactical budget, campaign proposals, Agent payments, Agent recharges, Agent performance bonuses and individual support requests as well as undertaking feasibility studies as required 
  • Support the preparation of Planning Rounds on varying scenarios by using available information from internal sources like Product, Marketing and CUPRA HQ
  • Analyse monthly stock and sales volumes to Budget and KPI’s, including monthly and ad-hoc reporting to CUPRA HQ
  • Prepare weekly/monthly Sales reports, highlight shortfalls to HoS and ASM’s
  • Provide relevant support to the Head of Sales in executing retail/sales campaigns, incentive programs and other related initiatives to drive sales
  • Monitor on a weekly basis inventory levels and mix and determine course of action with Sales Planning.
  • Monitor CUPRA stock ageing, prepare and provide HoS and ASM’s with reports
  • Investigate Fleet internal/external SWOT and present to HoS
  • Utilise all available mediums to gain insight into different sales channels
  • Assist with ad-hoc master presentations
  • Provide ongoing support to training participants as required
  • Ensure Agent personnel use and understand reporting systems and provide assistance as required
  • Work with ASM’s to manage allocation of Agent’s demonstration fleet in accordance to policy
  • Assist with the CUPRA audit process
  • Principal communication person between Sales and Finance
  • Support the preparation of ad-hoc analysis, presentations and reports as directed
  • Assist other departments with sourcing of vehicles (Company Fleet, Marketing, etc.)
  • Provide back up support to other Sales team members where required
  • Maintain awareness of macro-economic and automotive industry trends
  • Assist CEX Department with customer queries


Selection Criteria

To succeed in this role, candidates will need to possess the following:

  • Minimum 2 – 3 years’ experience in an operational sales environment is a requirement
  • Understanding of the Australian automotive market
  • Strong ability to multi-task and prioritise competing tasks
  • Ability to work under pressure and meet tight deadlines
  • Articulate communication skills and ability to build rapport with VGA and Agent staff
  • Practical problem solving skills with an operational focus
  • High attention to detail and time management skills
  • Advanced levels in all Microsoft software packages
  • Tertiary qualification in Commerce/Business/Economics or equivalent desirable


Why Volkswagen Group Australia?

This is a fantastic opportunity to join the Cupra team, based in our stunning Zetland head office.
Working at Volkswagen provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.


The benefits include:
-    enjoy a culture of continuous learning
-    enjoy flexible working arrangements with our hybrid work from home/ office ways of working
-    additional leave benefits including opportunity to, VGA Day paid leave day, remote location working arrangements for up to 30 days anywhere and paid parental leave top up at base salary
-    Enjoy attractive lease car rates for you and your family across multiple brands
-    receive access to LinkedIn Learning, Australian Institute of Management courses and Future Women training and personal development opportunities
-    annual fitness and wellbeing subsidy towards a facility of your choice
-    receive staff discounts at local retailers around the office and multiple entries to the zoo for you and your family
-    Work in state of the art newly refurbished building, including onsite parking and convenient city fringe location and close proximity to Green Square train station


Volkswagen is an equal employment opportunity employer. We encourage applications from all diverse backgrounds.
To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.
If this sounds like the role for you to drive your career to great heights with a world-class organisation, APPLY NOW!!