Customer Journey Analytics Specialist (24m)

Customer Journey Analytics Specialist (24m) - CUPRA

Zetland (Hybrid)

24 months

Please note that due to the max term nature of this role, successful applicants will be engaged via a Volkswagen Group Australia (VGA) approved agency partner and not via VGA directly. Otherwise you will be working onsite/ hybrid at VGA as per typical working arrangements.

About our Company

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

CUPRA’s aim is to ‘bring Barcelona to Australia’. We are powered by the city’s vibrant spirit, zest for life and artistic energy – enriching every CUPRA vehicle with a distinctive personality and inspiring the world. We strive to stay ahead of the curve whilst challenging the status quo with our high-performance vehicles and we succeed in doing so. We are redefining the art of driving. 

About your new Role

The Customer Journey Analytics Specialist is responsible for end to end management, analysis, and reporting on data across CUPRA Australia’s customer journey touchpoints, enabling a data-driven approach to enhance customer experiences and business opportunities. This role focuses on data integrity, visualization, and providing insights for effective decision-making, supporting stakeholders across the eCommerce, sales, network development, finance and marketing teams.

Your main responsibilities will include:

• Oversee the collection, integration, and accuracy of customer journey data, ensuring data integrity for actionable insights.

• Informing business strategies, optimizing performance metrics, and providing centralized, actionable insights, through daily, weekly, and monthly analytics.

• Design and manage dashboards to visualize key metrics across customer, agent, and CUPRA AU touchpoints, supporting decision making.

• Conduct daily, weekly, and monthly data reporting to support CUPRA Australia’s performance and sales planning.

• Support strategic initiatives and ad hoc analysis for internal and external stakeholders.

About you
To succeed in this role, you will need to possess the following:

• Bachelor’s degree in Data Management, Business, Marketing, or a related field.

• Experience in data analytics, reporting, or customer experience roles, preferably in eCommerce, or similar customer-centric industries.

• Experience with data cleaning, reporting, and visualisation tools (e.g., Trello, Tableau, Excel).

• Excellent organisational and communication skills, capable of coordinating data across departments.

• Familiarity with CRM systems like Salesforce and DMS/CRM plug-ins.

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 40% of our vacancies are filled by internal candidates!

• Flexible working arrangements with our hybrid work model balance office and home for ways of working.

• Additional leave including VGA Day paid leave day and birthday leave.

• Discounts on Audi, Cupra, Skoda and Volkswagen car purchases.

• Free entry to Dubbo and Taronga Zoo for you and your family.

• Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station.

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner Shonagh Dimmick through email at shonagh.dimmick@vwga.com.au.

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