CRM and Digital Manager

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Date: 16 Jan 2026

Location: NSW

Company: VGA

ROLE: CRM & Digital Manager  

Location: Zetland  

Role duration: Permanent 

 

About our Company 

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen. 

 

WHY Volkswagen: 

VOLKSWAGEN’s aim is not only a commitment to producing vehicles of the utmost quality, but to better the lives of our customers. Volkswagen is comprised of Commercial and Passenger Vehicles and we create a culture that drives our business performance, delivers an exceptional customer experience and empowers our team members. 

 

About you  

Your main responsibilities will include: 

  • Own the end-to-end strategy, roadmap and operational performance of Salesforce and key Digital platforms. 

  • Act as a single point of accountability, balancing brand requirements, Group strategy, cost optimisation and data governance. 

  • Partner with stakeholders to define short- and long-term CRM and Digital priorities, with a strong focus on automotive processes across Marketing, Sales and Aftersales. 

  • Develop and maintain a clear CRM and Digital roadmap aligned to Group, brand and global strategies. 

  • Prioritise CRM and Digital initiatives across brands through planning sessions and governance forums. 

  • Lead the delivery of strategic CRM and Digital initiatives from initiation through to implementation and optimisation. 

  • Drive integration across CRM, Digital retail, wholesale and related systems to enhance customer experience and data capability. 

  • Ensure platform security, data privacy, compliance and ongoing maturity through governance controls. 

  • Manage technology partners, vendors and Salesforce relationships, including performance, licensing and renewals. 

  • Drive CRM and Digital adoption across VGA and dealership networks. 

  • Own budget planning, forecasting and cost optimisation across platforms, licences and partners. 

  • Work across a modern Digital and CRM ecosystem, including Salesforce, Braze, Marketo, SFMC, Amplitude and Iterable, within a team that embraces AI-enabled capabilities. 

 

To succeed in this role you will need the following: 

  • Tertiary qualification in Business, Information Systems or Technology. 

  • Salesforce and project management certifications (preferred). 

  • 5+ years’ experience in CRM strategy, delivery and optimisation. 

  • Experience across Salesforce Sales, Service, Marketing and Communities Clouds. 

  • Strong background leading Sales and Marketing technology initiatives. 

  • Automotive process experience across Marketing, Sales and Aftersales, including lead, campaign and case management. 

  • Experience leading Digital platforms in complex, multi-brand or matrixed environments. 

  • Proven stakeholder, vendor and people leadership capability. 

  • Strong communication and advisory skills. 

 

Our Benefits, Rewards and Recognition include: 

  • A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 36% of our vacancies are filled by internal candidates! 

  • Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia  

  • Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks  

  • Annual fitness and wellbeing subsidy towards a facility of your choice 

  • Access to the VGA Car Lease Program 

  • Discounts on Audi, Cupra, Skoda and Volkswagen car purchases 

  • Free entry to Dubbo and Taronga Zoo for you and your family  

  • Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station 

 

Why Volkswagen Group Australia (VGA)? 

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.  

 

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW! 

 

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds. 

 

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia. 

 

Successful applicants will be required to complete background checks through our external provider as a condition of employment. 

 

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the HR team.