Marketing & PR Manager

ROLE: Marketing and PR Manager Lamborghini Oceania

Location: Zetland

Role duration: Permanent

About our Company

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

WHY Volkswagen: VOLKSWAGEN’s aim is not only a commitment to producing vehicles of the utmost quality, but to better the lives of our customers. Volkswagen is comprised of Commercial and Passenger Vehicles and we create a culture that drives our business performance, delivers an exceptional customer experience and empowers our team members.

About your new Role

Automobili Lamborghini is more than a brand – it is a symbol of performance, passion, and pioneering spirit. We are seeking a Marketing and PR Manager for Oceania to drive retail marketing excellence, CRM and sales funnel performance, and PR/communications across Australia and New Zealand. This is a rare opportunity to join one of the world’s most iconic luxury brands and play a key role in shaping its presence across the region.

Your main responsibilities will include:

• Govern and monitor the planning and execution of each dealer’s retail marketing plan, ensuring alignment with global and regional objectives.
• Manage dealer marketing budgets, reporting and KPIs, ensuring all activities deliver measurable impact against sales and customer engagement targets.
• Lead CRM and sales funnel management across the region, ensuring dealers are aligned on best practice processes, data quality and prospecting activities.
• Develop and maintain strong media, PR, social and digital communications strategies to ensure Lamborghini remains front of mind in Oceania.
• Act as brand guardian, ensuring all marketing, dealer activity, communications, and events reflect Lamborghini’s tone of voice, guidelines, and luxury positioning.
• Collaborate with dealers, agencies, vendors, and HQ to deliver world-class events, activations, and campaigns.
• Keep informed of competitor activities and wider luxury trends to maintain Lamborghini’s leadership position.

About you
To succeed in this role, you will need to possess the following:

• A degree in Marketing, Business, or related discipline.
• Significant experience in automotive retail marketing, agency management, CRM and experiential marketing.
• Strong background in dealer management and sales funnel alignment.
• Proven experience in budget management and marketing reporting.
• A solid understanding of the luxury goods or automotive sector.
• Excellent communication, relationship building, negotiation and project management skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Teams).
• A valid driver’s licence.

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 36% of our vacancies are filled by internal candidates!
• Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia
• Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks
• Annual fitness and wellbeing subsidy towards a facility of your choice
• Access to the VGA Car Lease Program
• Discounts on Audi, Cupra, Skoda and Volkswagen car purchases
• Free entry to Dubbo and Taronga Zoo for you and your family
• Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner Rhiannon Hardie at rhiannon.hardie@vwga.com.au