Marketing Communications Manager - Volkswagen Commercial Vehicles

Zetland, Sydney
Permanent Full Time

About Us

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney, home to some of Australia's most recognisable brands, including Audi, CUPRA, Škoda and Volkswagen.

About Volkswagen Commercial Vehicles

Volkswagen Commercial Vehicles is more than just vans and utes—we’re the backbone of businesses, trades, families and communities across Australia. From the Amarok powering worksites to the Transporter and Crafter supporting businesses every day, and the iconic all-electric ID. Buzz ushering in a new era of mobility, our range is built to move people, businesses and ideas forward.

Our commitment to innovation, customer focus and product excellence continues to push the boundaries of commercial mobility. Join a brand where your work has a real-world impact and be part of a team that combines strategy, creativity and performance to drive results.

About Your New Role

Reporting to the National Manager – Product & Marketing, the Marketing Communications Manager will lead the development and execution of integrated marketing and communications strategies across the Volkswagen Commercial Vehicles portfolio. Working closely with internal stakeholders, agency partners, dealers and global teams, the role is responsible for delivering brand, product, retail and dealer marketing initiatives that strengthen brand performance and support national sales objectives.

Your Main Responsibilities Will Include

• Lead the development and execution of national retail marketing strategies in collaboration with product and sales teams
• Manage creative, media, social and specialist agency partners to deliver distinctive campaigns aligned to brand and commercial objectives
• Develop brand and product marketing initiatives that strengthen the Volkswagen Commercial Vehicles identity, in coordination with the Passenger Vehicles brand team where relevant
• Lead end-to-end campaign management for model launches and lifecycle activity, including briefing, planning, stakeholder alignment, approvals, implementation and post-campaign review
• Support media planning and agency coordination to ensure campaign strategies, budgets and performance reporting support brand and sales objectives
• Manage sponsorships, partnerships and ambassador/influencer activity, ensuring clear objectives, effective activation and measurable outcomes
• Support dealership brand guidelines, dealer-aided asset systems and National Co-Op activity
• Coordinate market research, customer insights and competitor analysis to inform brand, product and campaign strategy
• Monitor campaign performance and contribute to regular reporting, agency reviews and strategic planning activities
• Maintain oversight of marketing budgets, purchase orders and expenditure approvals

About You

• Tertiary qualification in Marketing, Communications or a related discipline will be highly regarded
• Minimum 5 years’ experience in a marketing communications, brand or integrated marketing role, ideally within automotive or a fast-paced consumer industry
• Proven track record in delivering integrated retail, brand or product campaigns across multiple channels
• Strong understanding of media and channel planning principles, with the ability to turn strategy into clear campaign activity
• Experience managing agencies, sponsorships, partnerships or ambassador programs will be highly regarded
• High-level communication, influencing and stakeholder management skills
• Proficiency in campaign reporting, marketing metrics and using insights to guide continuous improvement
• Exceptional organisational and time management capabilities, with strong attention to detail
• Strategic mindset with the ability to adapt, prioritise and perform under pressure
• Familiarity with the Australian automotive market and dealership environment will be highly regarded

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why a large portion of our vacancies are filled by internal candidates.
• Additional leave benefits including a VGA Day, birthday leave and up to 20 weeks of paid parental leave.
• VGA operates under a hybrid working model, with a general guideline of 3 days per week in the office and 2 days working from home. Specific arrangements may vary based on team and business needs.
• Flexible working arrangements, including the opportunity to work remotely from anywhere in Australia for up to 10 days per year.
• Annual fitness and wellbeing subsidy towards a facility of your choice.
• Access to the VGA Car Lease Program
• Discounts on Audi, Cupra, Škoda and Volkswagen vehicle purchases.

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities. We also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.
If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, please submit an application via the link.

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the Recruitment Officer, Thao Vu - Thao.Vu@vwga.com.au.

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