Marketing Manager

Role: Marketing Manager

Location: Zetland (Hybrid)

Duration: Permanent

About our Company

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

CUPRA’s aim is to ‘bring Barcelona to Australia’. We are powered by the city’s vibrant spirit, zest for life and artistic energy – enriching every CUPRA vehicle with a distinctive personality and inspiring the world. We strive to stay ahead of the curve whilst challenging the status quo with our high-performance vehicles and we succeed in doing so. We are redefining the art of driving. 

About your new role | We’re looking for an unconventional, data driven marketing leader to champion CUPRA’s Rebel positioning in Australia—bringing daring, challenging ideas to life while leading media, campaigns and partnerships that drive measurable growth across the full end-to-end customer journey.

Your main responsibilities will include:

• Lead CUPRA Australia’s annual key media partner negotiations in collaboration with the media agency, securing additional value through strategic annual commitments and mutually beneficial marketing initiatives with major media partners.
• Lead localisation of global CUPRA campaigns for Australian audiences and drive paid communications and demand creation, positioning CUPRA as a daring challenger brand while building awareness, consideration and lead generation through integrated marketing campaigns.
• Own the top of the customer funnel (awareness → identifiable leads) ensuring marketing investment converts into measurable outcomes within the CUPRA Australia digital ecosystem.
• Work closely with the Digital Content Specialist and eCommerce team to align campaigns, website journeys and data capture so marketing activity supports test drives, sales and lifetime customer value.
• Manage CUPRA Australia’s social channels (Instagram and Facebook) ensuring consistent brand voice and alignment with campaign activity.
• Coordinate marketing activity across CUPRA HQ, Volkswagen Group Australia, agencies and CUPRA Garages, ensuring consistent brand execution and effective campaign delivery.

About you

To succeed in this role, you will need to possess the following:

• Tertiary qualification in Marketing/Commerce/Business/Economics/Finance or equivalent
• Experience in automotive marketing and working with global HQ and centralised marketing functions desirable
• 5+ years’ experience in a fast-paced consumer marketing environment with understanding of media buying, emerging digital concepts and analytical marketing approach
• Knowledge of all fields of marketing, focusing on communications (advertising, media planning, sponsoring, market research, social/ambassador and digital specific marketing areas)
• Experience managing the development of integrated multi-channel, integrated campaigns for brand and sales activities
• Strong experience in managing agencies and suppliers
• Strong advisory, communication and leadership skills
• Practical problem solving skills with a joint strategic and operational focus
• High numbers focus for evaluation of media and budgeting 
  
  
  

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why a large portion of our vacancies are filled by internal candidates!
• Flexible working arrangements with our hybrid work model balance office and home for ways of working.
• Discounted Lease rates for you and your family.
• Additional leave including VGA Day paid leave day and birthday leave.
• Discounts on Audi, Cupra, Skoda and Volkswagen car purchases.
• Free entry to Dubbo and Taronga Zoo for you and your family.
• Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station.

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the HR inbox at HR@volkswagen.com.au.