National Manager - Digital Marketing

Zetland, Sydney 

Permanent Full Time

About Us

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling vehicles in more than 150 countries The wholly-owned subsidiary has its National Sales Centre based in Sydney, home to some of Australia's most recognisable brands, including Audi, CUPRA, Škoda and Volkswagen.

About Audi

At Audi, we are on a mission to shape the future of premium mobility. We’re driving change by delivering ‘progress you can feel’ – making our technology even more intelligent. Our vehicles generate fewer emissions and our experiences more meaningful. Because when technology and humanity work hand in hand, we can drive a better tomorrow. 

About the Role:

The National Manager – Digital Marketing role is responsible for shaping and delivering Audi Australia’s digitalisation, customer experience and ecommerce strategy. Working closely with the Audi leadership team, you will set strategic priorities, lead key digital initiatives and ensure alignment across the business, the Audi Dealer Network, Volkswagen Group Australia and AUDI AG.

The role combines strategic leadership with operational oversight across digital platforms, customer experience, data and analytics, CRM, connected services and ecommerce. You will lead a team of digital specialists and manage a broad portfolio of platforms, partners and projects, ensuring Audi Australia continues to evolve its digital capabilities while delivering meaningful outcomes for customers, dealers and the business. As Audi Australia’s representative on global digital forums. You will also play an important role in influencing and adapting global initiatives for the local market.

Key Responsibilities:

• Lead the development and execution of Audi Australia's Digitalisation, Customer Experience and Ecommerce strategies.
• Drive digital transformation initiatives across Sales, Marketing, Aftersales, Corporate Communications, Business Development and the Audi Dealer Network.
• Represent Audi Australia within global Audi digital forums and collaborate with AUDI AG on strategic projects and future mobility initiatives.
• Establish strong governance frameworks and service level agreements with Volkswagen Group technology teams and key partners.
• Oversee Audi Australia's digital platforms, including websites, customer portals, digital retail solutions, connected services and ecommerce channels.
• Develop and enhance Audi Australia's data and analytics capabilities, ensuring business adoption, platform optimisation and data integrity.
• Lead customer experience programs focused on retention, advocacy, loyalty and continuous improvement across the customer journey.
• Partner with internal stakeholders to identify customer insights, pain points and opportunities through research, reporting and performance analysis.
• Manage the strategic direction, integration and optimisation of CRM and customer engagement platforms.
• Develop and deliver ecommerce initiatives that create premium digital experiences for both prospective and existing Audi customers.
• Lead innovation programs, including connected services, mobility solutions and emerging digital products.
• Manage external agencies, technology partners and suppliers to ensure projects are delivered on time, within budget and to the highest standard.
• Monitor program performance, measure ROI and provide regular reporting and recommendations to senior leadership.

About You:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline (preferred).
• 8+ years’ experience in digital marketing, with expertise in CRM, customer experience, digital transformation, and ecommerce.
• Proven success in developing and executing CRM strategies, customer engagement programs, and digital initiatives that drive measurable business outcomes.
• Strong MarTech experience, including the scoping, implementation, optimisation, and management of digital marketing and customer experience platforms.
• Deep understanding of customer data, analytics, segmentation, and ecommerce ecosystems, with the ability to translate insights into business growth and improved customer outcomes.
• Demonstrated leadership in digital transformation, customer experience, digital product management, or ecommerce environments.
• Proven ability to lead cross-functional programs, influence senior stakeholders, and manage multiple priorities in complex, fast-paced organisations.
• Experience managing external agencies, technology partners, vendors, and strategic relationships.
• Strong commercial acumen, project leadership, and stakeholder management skills.
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels.

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why a large portion of our vacancies are filled by internal candidates.
• Additional leave benefits including a VGA Day, birthday leave and up to 20 weeks of paid parental leave.
• VGA operates under a hybrid working model, with a general guideline of 3 days per week in the office and 2 days working from home. Specific arrangements may vary based on team and business needs.
• Flexible working arrangements, including the opportunity to work remotely from anywhere in Australia for up to 10 days per year.
• Annual fitness and wellbeing subsidy towards a facility of your choice.
• Access to the VGA Car Lease Program.
• Discounts on Audi, Cupra, Škoda and Volkswagen vehicle purchases.

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities. We also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.
If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, please submit an application via the link.

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the Recruitment Officer, Thao Vu - Thao.Vu@vwga.com.au.