Performance Marketing Specialist

Date: 27 Mar 2024

Location: NSW

Company: VGA

About our Company

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.

WHY PASSENGER VEHICLES:

VOLKSWAGEN’s aim is not only a commitment to producing vehicles of the utmost quality, but to better the lives of our customers. Volkswagen is comprised of Commercial and Passenger Vehicles and we create a culture that drives our business performance, delivers an exceptional customer experience and empowers our team members.

About your new Role

This role reports directly into our General Manager for Product and Marketing and is based in Zetland 3 days per week with 2 work from home days. In this role you are responsible for the success of marketing and brand campaigns through paid media channels.

Your main responsibilities will include:

  • Manage the implementation of the Always On paid media strategy to maximise the purchase funnel and minimise cost per result in key media channels.
  • Adopt data led strategies to increase conversion via experimentation and reporting framework, to ensure campaigns are consistently optimised and measured against accepted benchmarks.
  • Own the approach to best practice across all touchpoints including ad structure, content, copy, placements, audience, bid strategy and optimisation goals to ensure that all paid campaigns ladder up to wider business objectives and align to Brand requirements.
  • Maintain consistent collaboration with product and sales teams to determine priority models and optimisation of tactical campaigns
  • Build out full funnel campaign strategies alongside brand communications and in conjunction with agencies
  • Liaise with creative and media agencies to ensure best practice are being tested and adopted in line with recommendations directly from meta and google
  • Ensure continuous tracking and reconciliation of all performance investment activities

About you
To succeed in this role, you will need to possess the following:

  • Qualification in Marketing, business or similar desirable
  • Strong experience within marketing in particular campaign management preferred
  • Experience in the evaluation of media strategy, analysis and reporting of post campaign effectiveness
  • Effective attention to detail, time management and organisational skills
  • Strong verbal and written communication skills
  • A proactive approach to work and positive attitude

Our Benefits, Rewards and Recognition include:

  • A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 25% of our vacancies are filled by internal candidates!
  • Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia
  • Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks at full pay or up to 40 weeks at half pay
  • Annual fitness and wellbeing subsidy towards a facility of your choice
  • Access to the VGA Car Lease Program
  • Discounts on Audi, Cupra, Skoda and Volkswagen car purchases
  • Free entry to Dubbo and Taronga Zoo for you and your family
  • Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station

 

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.

If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner Pamela Sutherland through email at pamela.sutherland@vwga.com.au.