Retailer Marketing Manager (mat leave) - BENTLEY

Date: 14-Apr-2021

Location: NSW

Company: VGA

The Company

From the moment the first 3-Litre engine roared into life behind London’s Baker Street in 1919, Bentley Motors has been continually driven by the idea of achieving extraordinary.

Our attention to detail and dedication touches every aspect of the business, from our products and services to our events and experiences. Whatever the endeavour, our people always push themselves, and our cars, to new heights. They add to the vision and potential of the Bentley community that is – like one of our extraordinary cars – far more than simply the sum of its parts.

Can you imagine what you could bring to our brand?

The Role

We’re on the search for a Retailer Marketing Manager to deliver against all key Bentley marketing metrics across the Australia and New Zealand region.

Reporting directly to the Head of Marketing – Asia Pacific, this role will be responsible for developing and executing strategies to deliver on brand and sales targets.


About the opportunity

  • Formulate and execute the overarching marketing strategy for the ANZ region, in conjunction with the Bentley APAC and Bentley Factory team
  • Ensure Retailer marketing activity is planned, delivered and effectively analysed, in line with prospect and sales targets
  • Regularly visit the Retailer network across Australia and New Zealand and act as both mentor and guide to drive all aspects of their marketing, including Events, Aftersales, Pre-Owned marketing, Public Relations and CRM
  • With the support of a local PR agency, brief, manage, execute and evaluate national events. Coordinate and manage relevant agency support
  • Manage local partnerships and sponsorships and oversee activations and events associated with them
  • Maintain open channels of communication with the regional and Central Brand Marketing, PR and CRM functions, while working closely together with the Sales and Aftersales colleagues
  • Plan and execute a local Press and PR strategy, including launch events, vehicle loans, press releases and media communications
  • With the support of a media agency, plan, execute and evaluate the always-on paid media plan
  • Successfully manage a Pre-owned marketing strategy and Aftersales Marketing
  • Plan, manage and evaluate sub-regional budget

Selection Criteria

About you

  • Bachelor level education in Marketing (or related discipline) and/or minimum of 5 years hands-on operational experience in Retail / Marketing / Franchise (preferably automotive) environments
  • Knowledge and understanding of  the Retailer landscape– motivation, priorities and environment
  • Ability to influence stakeholders to firm deadlines
  • Corporate Mentoring/Coaching experience
  • Agency management experience
  • Event management experience
  • Public Relations experience
  • Negotiation and relationship building proficiency
  • Budget management skills and experience
  • Well-developed planning and project management skills
  • Impeccable oral communication
  • Available to travel regularly domestically and internationally (when able)

Why Bentley?

Our employees are rewarded with a stimulating environment that offers employees competitive salaries, performance incentives, health and wellbeing initiatives and strong vehicle discounts. The national headquarters in Chullora is located in a purpose-built facility with on-site parking and subsidised employee café.

If you see yourself as extraordinary as our cars, get in touch through the link below.


Due to the dynamic nature of our business, applications will be assessed as they are received.  Every application is reviewed and candidates will receive notification of the outcome of their application. Agencies please note that this role is being sourced directly at this time.