Head of Marketing and Product - CV

Zetland, Sydney

Permanent Full Time

About Us

Volkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney, home to some of Australia's most recognisable brands, including Audi, CUPRA, Škoda and Volkswagen.

About VW Commercial Vehicles

Volkswagen Commercial Vehicles is more than just vans and utes—we’re the backbone of businesses, trades, families and communities across Australia. From the Amarok powering worksites to the Transporter and Crafter supporting businesses every day, and the iconic all-electric ID. Buzz ushering in a new era of mobility, our range is built to move people, businesses and ideas forward.
As part of Volkswagen Group Australia, we're committed not only to delivering vehicles of the highest quality, but also to creating meaningful customer experiences and empowering our people to make a lasting impact.

About Your New Role

Following a recent internal promotion, an opportunity has become available for a Head of Marketing & Product within Volkswagen Commercial Vehicles.

Reporting to the Director Commercial Vehicles (CV), the Head of Marketing & Product will lead the Marketing and Product team and form the strategy for Volkswagen Commercial Vehicles, including portfolio and pricing strategy, while increasing consumer engagement through a competitive product range and thoughtful, relevant communications that bring the brand's values to life.

Your Main Responsibilities Will Include:

• Plan and execute the strategy for the marketing and product functions, including but not limited to communications, sponsorships, funnel and portfolio mix for the brand
• Manage the Marketing and Product team, fostering the development and motivation of staff
• Lead the development and maintenance of the customer events, CRM system and events plan activities
• Provide strategic oversight of Product and Pricing strategies and support their integration into dealer network operations
• Manage all the marketing agencies and supplier agreements for the brand
• Manage the Volkswagen Commercial vehicles marketing budget

About You:

• Extensive experience in senior marketing roles, ideally within the automotive industry
• Experience across the full marketing mix, including brand, retail, digital, CRM, customer engagement and budget management
• Strong agency and supplier relationship management skills
• Proven leadership capability with experience leading and developing high performing teams
• Sound knowledge of digital marketing, CRM, strategic planning and market research 
• Experience developing and delivering integrated, multi-channel, campaigns to support both brand and sales objectives 
• High attention to detail, strong communication skills and a practical approach to problem solving

Our Benefits, Rewards and Recognition include:

• A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why a large portion of our vacancies are filled by internal candidates.
• Additional leave benefits including a VGA Day, birthday leave and up to 20 weeks of paid parental leave.
• VGA operates under a hybrid working model, with a general guideline of 3 days per week in the office and 2 days working from home. Specific arrangements may vary based on team and business needs.
• Flexible working arrangements, including the opportunity to work remotely from anywhere in Australia for up to 10 days per year.
• Annual fitness and wellbeing subsidy towards a facility of your choice.
• Access to the VGA Car Lease Program
• Discounts on Audi, Cupra, Škoda and Volkswagen vehicle purchases.

Why Volkswagen Group Australia (VGA)?

Working at VGA provides opportunities for growth, personal development, and career opportunities. We also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.
If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, please submit an application via the link.

Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.

To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.

Successful applicants will be required to complete background checks through our external provider as a condition of employment.

If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the Recruitment Officer, Thao Vu - Thao.Vu@vwga.com.au.